The name SUITE702 is an ode to the Bed-in for World Peace by John Lennon and Yoko Ono. In 1969 they stayed in bed for a week in it Hilton Hotel (in Suite702) to draw attention to World Peace. World peace, sounds for one bedding brand ambitious and of course it is. But when we have a better sleep, we feel good about ourselves and we are nicer and more tolerant. When we're all a bit nicer to each other, the world looks a lot better.